Cookie Policy

2.1 Functional cookies (necessary)

This technology is essential for website security, language, appointment forms and respecting your cookie choice. empowerbeauty_cookie_consent_v1 remembers your choice for 180 days. __Host-ebc_booking_session is an HttpOnly security cookie for your active booking (up to 30 days). __Host-ebc_measurement_consent is an HttpOnly random consent identifier (up to 100 days) that applies a later withdrawal to stored attribution and conversions not yet uploaded. These cookies contain no analytics or advertising identifier.

No consent required

2.2 Analytical cookies

With your consent, Google Analytics 4 uses first-party cookies such as _ga and _ga_* (up to two years by default) for visit and session measurement. If you reject analytics, no analytics cookies are placed; Google tags may send only the limited cookieless signals described below.

Consent required

2.3 Marketing cookies

With your consent, Google Ads and Conversion Linker may use _gcl_* cookies and _gcl_ls storage for advertising attribution. Meta / Facebook Pixel may use _fbp and _fbc for up to 90 days for ad measurement and remarketing. The embedded Google Maps map also loads only after marketing consent. If you reject marketing, advertising cookies and storage remain denied, while Meta and the map remain blocked; Google Ads may send only the limited cookieless signals described below.

Explicit consent required

Cookieless measurement signals

Google Consent Mode v2 sets analytics and advertising storage to denied by default. Google tags may then process limited cookieless signals such as consent state, timestamp, page URL, referrer, and browser or device data. Our own measurement events remove sensitive query parameters and the treatment segment from the booking route. Google Ads and Floodlight remove advertising click IDs from their denied requests. No analytics or marketing cookies are placed in that state.

Managing cookies

You can also manage or delete cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

Third-party cookies

After consent, technologies may be used by Google Ireland Limited and Meta Platforms Ireland Limited. An external map or communication channel may also use its own technology when you deliberately open that service. These parties have their own privacy and cookie policies.

Technical management by Afenta

Afenta may act as a technical service provider/processor for the management of the website, tracking configuration, analytics, forms and cookie settings. Afenta processes data only on behalf of EmpowerBeauty Clinic.